Overview
Get ready to feel the power of play, fun and movement – step right in! Gravity maximises the time you spend with your friends and family, combining the best elements of entertainment into one place. The company is split into the following sub-brands, each offering their own unique activity options…
Gravity Active focuses on trampolining, wall-to-wall jump zones, indoor high ropes, ninja run courses, and Gravity Rocks climbing walls.
Gravity MAX offers multi-level indoor e-karting, AR digital darts, bowling, immersive gaming boxes, and virtual reality arenas.
Lastly, Gravity Social is where great drinks meet next-level entertainment including Live Sports, Live Music, Shuffleboard, Digital Darts and more.
Brief
We were first brought into Gravity’s marketing team back in 2019 to help translate their existing brand guidelines into a wide range of collateral. This included brochures, leaflets, landlord presentations and even site signage to promote the products on offer and expand the franchise model into new units, both in the UK and abroad.
Since then, we have facilitated two full rebrands, splitting the business into the sub-brands of today. The Active and MAX brands needed eye-catching, professional literature for the numerous sites nationwide, raising awareness of the myriad of products, catering to all demographics – from parents with small children and school trips to mature students, stag and hen parties and much more.
The outcome
Gravity Active Entertainment has remained one of our biggest contracts over the years with countless design products being produced, including digital screen graphics, menus, social media and web graphics and the aforementioned physical literature.
We have also produced concept collateral to help secure partnerships with global brands including Disney Marvel, Lego, Nesquik and WWE to name just a few.
